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Wednesday, May 15, 2013

Gimme a Break


This whole Abercrombie and Fitch thing makes me angry, but probably not for the reason you think.



While I agree whole-heartedly that the company's CEO Mike Jeffries is an ass, and shouldn't have made the remarks he did about marketing to "cool" kids who have a certain "look", this isn't really the great revelation everyone thinks it is.  Abercrombie has had a cloud of disdain for us 'regular folks' for years.  The CEO has made other inflammatory remarks before -- he's infamous for it -- but somehow this time people are outraged and want him to carry clothes for women over a size 10.



I haven't seen a size 10 in YEARS, but that's beside the point.  Let's forget that A&F's clothes are horrendously overpriced, and that the CEO is about as appealing as a roadkill smorgasbord.  Abercrombie is his store and he's entitled to market to whomever he damn well pleases whether the rest of us like it or not.



Lane Bryant, CJ Banks, Torrid, and a host of other retail chains market to the 14+ crowd, but no one is picketing outside their stores demanding they carry smaller sizes.  It's exclusionary – why isn't anyone getting upset with them?



Think about it, people.  All stores exclude someone.  Apple stores don't carry any other brand – even though it'd be awesome if I could go in to pick up a Dell while I'm at the mall.  Victoria's Secret doesn't have  a men's line – pure gender prejudice, if you ask me.  Let's protest!  Carters, the Children's Place, Justice they all cater to kids -- should we force them to sell adult clothing too?  



Abercrombie and Fitch is destined to become irrelevant.  The CEO's remarks may hasten its demise or they may not, but while it's still here, it has every right to sell any product it wants.  If you don't like Jeffries, disagree with his marketing choices, or just don't like the clothing, then don't shop there.  It's that simple.  The store is under no obligation to add to its product line up just because their leader offended the populace.


6 comments:

shelly said...

Yeah!

Hugs and chocolate,
Shelly

Kim said...

I agree, let them sell to whomever they want. But if they exclude potential shoppers based on how they look (ala 'Pretty Woman'), then that's a problem.

And what an advertising coup! All the good looking, skinny American kids with money will be flocking there to get clothes "just for them"!

thediarist.net said...

I have mixed feelings, but basically agree. Stores can exclude whomever they wish. It's just a stupid thing to do.

Because the "cool" kids only shop somewhere for a month or two or a year at most. And then something else is hot. And most of them, at this point, are shopping in Goodwill. (I know, I live near 5 colleges. You rarely see the kids in stores that aren't second-hand or Target. Their parents - or they themselves - are spending money on the ever rising tuition costs. To look good, they shop second-hand.) So it's not an advertising coup. He's basically excluding the people who would be his first buyers. He's not a cute little boutique on Melrose. His is a national chain. If I were a stockholder, I'd be furious.

thediarist.net said...

Oh, and also the entire country is getting heavier. The cool kids are sizes 10 and up. The idea that thin is the only cool is so 1980s.

Kristi said...

Loved this...you make some really great points here, and I agree, it's his store to do as he sees fit. And I fully believe that his attitude and generally douche-iness will come back to bite him. As it should.

Sell what you want, that's fine, but be a jerk, and eventually it's going to catch up to you. ;)

Dana said...

I agree. Well-said!

Thanks for the blitz this morning. I'm having a great time. :)