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Saturday, February 19, 2011

Disney Delivery

I found this story recently.  Basically, if new moms sign up to receive Disney emails while still in the hospital, they get a free outfit for baby.

I'm usually okay with most marketing gimmicks, a company has to do business, right?  But this one infuriates me.  I think it's incredibly poor taste to turn one of life's most miraculous moments into a marketing opportunity.  

I'm going to stop now before I start spouting some decidedly non-Disneylike language.


Carole Anne Carr said...

I also have a Disney hate. When they take very English books that are no longer in copyright and turn them into Disney type stories - and worse still with Disney type drawings. How sad that many children are introduced to pictures of the Winnie the Pooh characters in this way instead of through the original delightful illustrations.

Theresa Milstein said...

I've never been a big fan of Disney. In-your-face branding bothers me too. Though I do still use my Similac bag for toiletries when I travel. I received it when my daughter was born. Too bad for Similac because I don't think I even bought one can of formula since I nursed almost exclusively.

Mary Vaughn said...

This marketing ploy is tacky to say the least. My question is what is the hospital getting in return? They are just as much to blame.
I don't agree about Pooh and other stories. Those Disney characters led me to read the classics as a child. It was the same with Classic Comics, Black Beauty. I never would have picked that book up were it not for the comic book version.
Classics through the back door or front makes no difference to me as long as it encourages a child to R-E-A-D.

Jules said...

Oh those Tramps. Disney like Wal-Mart is not same since their creators have passed on.
Jules @ Trying To Get Over The Rainbow

Alex J. Cavanaugh said...

Yeah, wonder what Walt would think of his dream now?

The Golden Eagle said...

Usually, I don't mind Disney. But I really don't like marketing.

Bish Denham said...

Oh, don't like this...particularly when I bet the majority off their stuff is made overseas.