I was reading an industry blog the other day - essentially touting the release of a book, but doing it in a clever, roundabout kind of way. On the surface, we are led to believe some other topic inspired the post, when in reality it was probably just a clever excuse to bring up the release.
I'm okay with that, I completely understand why they do it and someday when it's my turn, you better bet I'll be looking for every possible way to get the message out there. It's just part of the game.
But it got me thinking.
(In case you haven't noticed, I seem to spend an inordinate amount of time thinking.)
We writers are masters of manipulation, aren't we? Maybe manipulation is a bit harsh, but bear with me for a minute. I think it's a good thing. The whole point of writing is to elicit certain responses from the reader, correct? We want them to hate / fear the villains and love the hero / heroine. We want them to follow the red herrings and celebrate the victories.
We want to control their experience. We needto control their experience.
In order to successfully induce the necessary emotions, we must manipulate the reader - hopefully subtly enough they won't realize it.
For the record, I'm not implying that we are manipulative in real life! Oh, no! Just with the written word.
Do you feel like you are able to successfully manipulate your readers? Have you ever used your powers of persuasion for "evil" purposes? And if you disagree with me, let me have it in the comments!